Privacy policy
Effective Date: January 10, 2025
Last Updated: October 27, 2026
Baibe Official (“Baibe Official,” “we,” “us,” or “our”) is a luxury human hair extensions and wig brand operated by The Baibe Empire LLC. We respect your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, place an order, contact us, or interact with our marketing and services. This notice describes our practices; where consent is legally required, using the website alone does not substitute for that consent.
1. Information We Collect
Information you provide: name, email, telephone number, billing and shipping addresses, account details, order history, product preferences, customer service messages, reviews, feedback, and content you choose to submit.
Payment information: payments are handled by authorized payment processors. We do not directly store complete payment card numbers, though we may receive limited transaction details such as payment status, method, and billing information.
Information collected automatically: IP address, device and browser details, operating system, approximate location derived from IP, pages viewed, products browsed, cart and checkout activity, referral information, interactions, cookies, pixels, and similar technologies.
Information from service providers and partners: we may receive information from e-commerce, payment, fraud prevention, shipping, marketing, analytics, and customer support providers, as permitted by law.
2. How We Use Information
We use personal information to process and fulfill purchases; verify payments; provide order status, shipping updates, and customer support; manage returns and exchanges; prevent fraud and protect our business; maintain accounts; comply with law; and improve our website, products, and operations.
Subject to applicable law and your choices, we also use information to send marketing communications, personalize shopping experiences, send cart reminders, analyze engagement, measure campaigns, and show relevant advertising. Where applicable law requires consent or another legal basis, we rely on that basis.
3. Email Marketing
If you subscribe, we may send product news, promotions, restock notices, educational content, and other marketing emails. We use Klaviyo to manage our email and SMS marketing.
You can unsubscribe from promotional emails using the link in any marketing email. Opting out of marketing does not prevent necessary transactional emails, including order confirmations and shipping notices.
4. SMS and Text Message Marketing
Our SMS program is optional. If you separately opt in, we may collect your phone number, subscription and consent records, opt-out history, message engagement, and relevant shopping or cart activity to administer the program and send permitted promotional texts.
By providing SMS marketing consent, you agree to receive texts consistent with the enrollment disclosure, potentially using automated technology. Consent is not a condition of purchase. Providing a number for order fulfillment does not automatically enroll you in promotional SMS.
Message frequency varies; message and data rates may apply. Reply STOP to opt out and HELP for assistance where supported, or contact us using the information below. Promotional messages stop after a valid opt-out unless you consent again. Transactional messages are governed by their own applicable authorization and legal requirements.
We do not sell, rent, or share SMS opt-in data or consent records with third parties or affiliates for their independent marketing. We may provide necessary information to messaging platforms, carriers, and vendors solely to operate and support the messaging service.
Where permitted and only with appropriate SMS consent, cookies and cart activity may support abandoned checkout reminders. We do not send promotional abandoned-cart texts without required consent.
5. Cookies, Analytics, and Advertising
We use cookies, pixels, and similar tools for site operation, cart persistence, preferences, analytics, fraud prevention, advertising measurement, and personalized ads. Some third-party advertising technologies may involve disclosure of identifiers and browsing activity that qualifies as “sharing,” “sale,” or targeted advertising under certain privacy laws, even when no money is exchanged.
You may manage cookies through your browser settings and, where available, through the cookie and privacy controls on our website. Where required, we seek consent before nonessential tracking. Disabling certain technologies may affect functionality.
To opt out of targeted advertising or qualifying data sharing, use the Your Privacy Choices link in our website footer, or see Section 9, Your Privacy Rights and Choices.
6. When We Disclose Information
We disclose information as needed to service providers and partners, including Shopify (store hosting and customer accounts), authorized payment and fraud providers, UPS and other shipping partners, Klaviyo (email and SMS marketing), customer service providers, product review, rewards and affiliate program providers, package protection providers, and analytics and advertising vendors.
We may also disclose information to comply with law, respond to lawful requests, protect rights and safety, investigate misuse, or in connection with a corporate transaction, subject to applicable legal requirements.
Our providers may process information under their own terms and roles. We do not authorize independent marketing use of SMS opt-in data or consent records.
7. Data Storage and Security
We use reasonable administrative, technical, and organizational safeguards to protect personal information. Authorized personnel and providers access data as needed for legitimate business purposes. No electronic system or internet transmission is completely secure.
8. Data Retention
We retain information for as long as reasonably needed for orders, customer service, accounts, marketing preferences, legal and tax records, consent documentation, fraud prevention, and disputes. Retention periods depend on the category of information and applicable requirements. We delete or de-identify information when appropriate, subject to legal exceptions.
9. Your Privacy Rights and Choices
Depending on your location, you may be able to request access, correction, deletion, or information about disclosures; opt out of targeted advertising or qualifying data sharing; withdraw consent; or exercise other rights provided by applicable law.
To submit a request, email contact@baibeofficial.com with “Privacy Request” in the subject line. We may verify your identity and may deny or limit requests where permitted by law. Where required, we provide an appeal process and honor applicable authorized-agent requests. We do not unlawfully discriminate for exercising privacy rights.
You may unsubscribe from emails using the email footer, and from marketing texts by replying STOP. You can opt out of targeted advertising and qualifying data sharing using the Your Privacy Choices link in our website footer, and manage cookies through your browser settings.
10. Third-Party Websites and Services
Links to third-party sites, payment providers, and social platforms are governed by those services’ own privacy practices. We encourage you to review their policies.
11. Children’s Privacy
Our site and marketing are not directed to children under 13, and we do not knowingly collect their personal information. If you believe a child under 13 has submitted information, contact us so we can investigate and take appropriate action.
12. International Visitors
We operate in the United States. Information may be processed in the United States and other locations where our service providers operate. Where required, we implement applicable safeguards for cross-border transfers and provide additional jurisdiction-specific disclosures.
13. Changes to This Policy
We may update this policy as practices, technologies, or legal requirements change. The “Last Updated” date will reflect the version published. We will provide additional notice of material changes where required.
14. Contact Us
Baibe Official | Operated by The Baibe Empire LLC
Atlanta, Georgia, United States
Website: baibeofficial.com
Email: contact@baibeofficial.com
Customer Support: Monday–Friday, 10:00 AM–6:00 PM Eastern Time
We aim to respond to general inquiries within 1–2 business days. Privacy-rights requests will be handled within applicable legal response periods.