Creator Campaign Guide

You were selected because we genuinely love your content, your creativity, and the way you show up online. We are not looking for every creator to post the same video, use the same format, or follow a word-for-word script. We want each deliverable to feel natural to your platform, your audience, and your personal style.

This guide is simply here to outline the purpose of each deliverable, the key elements that should be included, and a few helpful tips. Beyond those requirements, you have complete creative freedom to interpret each piece in a way that feels authentic to you.

Our goal is for your audience to experience the full story

1. Getting ready in your Baibe Official hair
2. Experiencing the Baibe Official Beach Club
3. Discovering and using BAISE by Baibe Official

Throughout the campaign, we want to reinforce two key stories.

Baibe Official Hair

Baibe Official is home to premium hair designed to look beautiful beyond one install, one vacation, or one season.

BAISE by Baibe Official

BAISE by Baibe Official is Baibe Official’s clean haircare line, coming Fall 2026.

BAISE was created to support the care, styling, and maintenance of premium extensions, wigs, and natural hair. As a Beach Club creator, you will be among the first to experience the collection before its wider public release.

Key messaging may include

• BAISE is Baibe Official’s clean haircare line.
• The collection is coming Fall 2026.
• The brand behind Baibe Official hair is expanding into haircare.
• BAISE was created with premium hair maintenance and styling in mind.
• Great hair deserves an equally intentional care routine.
• The collection is designed to fit naturally into wig, extension, and everyday haircare routines.

Purpose

Your Event Preparation content should show how you got ready for the Baibe Official Beach Club while naturally highlighting your Baibe Official hair.

The goal is for the hair to feel like an intentional part of your overall look and preparation experience — not like a forced product placement.

Creative Freedom

This can be interpreted in whatever format best fits your content style. It may focus heavily on the hair, or it may include your full preparation process, such as makeup, wardrobe, accessories, travel, or your salon appointment.

Possible formats include:

• A Get Ready With Me
• A hair installation or styling video
• A transformation or final-look reveal
• A preparation vlog
• A salon appointment recap
• A makeup, outfit, and hair montage
• A before-and-after
• A tutorial or routine
• A “come with me” style video

These are suggestions only. You are welcome to take a completely different creative approach.

What Should Be Included

Your Baibe Official hair should be clearly visible and meaningfully included in the content.

Whenever it naturally fits your concept, consider capturing:

• The hair before or during styling
• Part of the installation, refresh, or preparation process
• The finished texture and hairstyle
• Movement, fullness, length, or curl definition
• Your completed event look
• A reference to preparing for the Baibe Official Beach Club
• A tag or mention of Baibe Official

Creative Direction

We want the content to feel elevated, visually clear, and true to you.

You may naturally speak about:

• The Baibe Official texture or product you are wearing
• Why you chose that style for the event
• How you prepared or styled the hair
• How the hair completed your full look
• Your personal experience wearing Baibe Official
• Why curly hair works beyond the summer season
• Your excitement for the event
• The phrase “the best curly hair on the market”
• The phrase “summer may be over, but curly hair isn’t”

You are not expected to include every point.

Purpose

Your Event Recap should bring your audience into the Baibe Official Beach Club and communicate how the experience looked and felt from your perspective.

The content should reflect the private, curated nature of the event while introducing or referencing BAISE by Baibe Official and its upcoming Fall 2026 arrival.

Creative Freedom

Your recap may be polished, cinematic, conversational, candid, voiceover-led, music-driven, or vlog-style.

Possible formats include:

• An event vlog
• A day-in-the-life
• A voiceover recap
• A cinematic montage
• A photo or video carousel
• A “come with me” experience
• A behind-the-scenes recap
• A personal reflection on the event

Choose the format that feels most natural for your audience.

What to Capture

We encourage you to document a variety of moments so you have flexibility when creating your recap.

Arrival and Personal Experience

• Arriving at the venue
• Your complete outfit and hair
• Your first reaction to the space
• Check-in or welcome moments
• Meeting other creators
• Candid moments throughout the afternoon

The Beach Club Environment

• The pool and lounge areas
• Branded decor and signage
• Food, drinks, and signature cocktails
• Tablescapes and visual details
• Gift bags
• Music and DJ moments
• Content creation areas
• Professional photography moments

BAISE by Baibe Official

• Approved views of the BAISE collection
• Product displays and packaging
• The introduction or demonstration
• Your first impression
• Products included in your take-home collection
• Any approved information shared during the event

Creative Direction

Your recap should help viewers understand:

• What the Baibe Official Beach Club was
• Why the experience felt special or intentional
• What you personally enjoyed
• That BAISE is Baibe Official’s clean haircare line
• That BAISE is coming Fall 2026
• That invited creators received an early introduction to the collection
• That this experience represents the next chapter of Baibe Official

Purpose

Your BAISE Product Feature should introduce the collection to your audience and share your authentic experience using it.

While the Event Recap introduces BAISE within the Beach Club experience, this deliverable should give the collection its own dedicated moment and show how it fits into a real haircare, wig-care, or extension-care routine.

Timing

Please take enough time to genuinely experience the products before creating this content.

The deliverable is due within 30 days following the event, so you are welcome to test the collection more than once before sharing your thoughts.

Creative Freedom

You may focus on the full collection or select the products that feel most relevant to your routine.

Possible formats include:

• A wash-day routine
• A wig-care or extension-care routine
• A product demonstration
• A first-impressions video
• A review after multiple uses
• A styling or refresh routine
• A before-and-after
• A talking-head review
• A product-focused carousel
• A routine with voiceover
• A natural-hair application

These are ideas only. You are encouraged to approach the content in your own way.

What Should Be Included

The content should clearly identify BAISE by Baibe Official and show your genuine use or experience with the collection.

Whenever relevant to your concept, consider including:

• The product packaging
• The product or products you selected
• How you incorporated them into your routine
• The application process
• The hair before and after use
• Your honest observations
• The final result
• A mention that BAISE is coming Fall 2026
• A tag or mention of BAISE and Baibe Official

Creative Direction

Depending on your experience, you may speak about:

• Packaging and presentation
• Product texture or consistency
• Scent
• Ease of use
• How the product applied or distributed
• How the hair felt during and after use
• Manageability
• Softness
• Shine
• Curl definition
• Styling experience
• Whether the formula felt lightweight or rich
• How the collection fits into your existing routine
• Whether you would continue using the products
• How BAISE complements Baibe Official hair

Key BAISE Messaging

Please make sure your audience understands:

• BAISE is Baibe Official’s clean haircare line.
• BAISE is coming Fall 2026.
• The collection was introduced during the Baibe Official Beach Club.
• The products were created to support intentional hair maintenance and styling.
• The brand behind premium Baibe Official hair is expanding into haircare.

Brand Tags

Please tag:

• @baibeofficial
• @baise

Use the final account information provided by the Baibe Official team if any handle changes before launch.

Tags should be included in the caption and, where possible, through the platform’s tagging feature.

Campaign Hashtags

Recommended campaign hashtags may include:

• #BaibeOfficial
• #BaibeOfficialBeachClub
• #BAISEbyBaibeOfficial
• #BaibeOfficialPartner
• #BaibeOfficialHair
• #TheBestCurlyHairOnTheMarket

Hashtags may be updated before posting.

Content Quality

Please make sure your content:

• Is visually clear and well-lit
• Shows the hair or products accurately
• Does not use heavy filters that significantly alter the appearance of the hair or product
• Uses clean audio or readable text where applicable
• Is uploaded in high resolution
• Reflects your genuine personality and content style
• Feels original to your page and audience
• Does not include confidential or unapproved information

Content Visibility

Each deliverable should remain live on your public profile for at least 90 days.

Please do not archive, delete, or substantially alter the content during that period without first speaking with the Baibe Official team.

Competing Brands

Campaign deliverables should not visibly feature, tag, promote, or endorse competing wig, hair-extension, or haircare brands.

Unrelated beauty, fashion, makeup, and lifestyle products may appear naturally.

Originality

Each deliverable should be newly created for this campaign and should tell a distinct part of the overall story.

You may reuse a small amount of footage where it makes sense, but the three posts should not feel like repeated versions of the same content.

• Before the Event
  • Review the campaign guide
  • Plan your Baibe Official hairstyle and complete look
  • Prepare to capture any installation, styling, or getting-ready footage
  • Avoid sharing confidential BAISE information before the approved release date
• Sunday, August 23
  • Attend the Baibe Official Beach Club
  • Capture preparation, arrival, event, and BAISE moments
  • Save a mix of polished and candid footage
• By Tuesday, August 25
  • Publish the Event Preparation content
• By Sunday, August 30
  • Publish the Event Recap
• By Tuesday, September 22
  • Publish the BAISE Product Feature